<b><i>Blue Ocean Shift</i> is the essential follow up to <i>Blue Ocean Strategy</i>, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. </b><br /><br /> Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why <i>non</i>disruptive creation is as important as disruption in seizing new growth.<br /><br /> <b> <i>Blue Ocean Shift</i> </b> is packed with all-new research and examples of how leaders in diverse